Agency

Westwerk, 2017

Strategy

Sarah Sullivan

Development

Jon Christensen

Visit Site

mim.org

With more than 16,000 instruments collected from around the world and up to 6,500 of them on display at a time, the Musical Instrument Museum in Phoenix, Arizona, is a one-of-a-kind attraction. Displaying instruments from some of the world’s most iconic artists such as John Lennon, Elvis Presley and Taylor Swift, this award-winning museum gives guests an unmatched experience. However, MIM’s web presence was lacking the modern look and engaging user experience it needed to fully reflect the organization’s position as one of the top museums in the country.

In discovery we dove deep, exploring opportunities for improvement of the mobile experience and user journey. The new site needed to offer users easy access to museum info, promote events and encourage online ticket sales. To begin, I designed the homepage as a patchwork of posts that place the museum, concerts and events front and center. The layout revolves around an easy-to-scan grid with large pictures. Bold headlines immediately capture the viewer’s attention and showcases the museum’s resourceful content.

The result is a modern, mobile-focused website that sets the museum up for success to attract visitors from all around the world.